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LATCB AT WORK – DECEMBER 2014

12/09/2014

Discover Los Angeles

Around the world, in town, and on the web, LATCB is working to help grow and support the Los Angeles tourism community and keep the world coming to L.A.

News & Notes - December 2014

12/09/2014

Discover Los Angeles

More than 2,100 exhibition and events industry professionals gathered in Los Angeles to take part in networking, education sessions and a bustling floor show at the International Association of Exhibitions and Events’ (IAEE) Expo! Expo!. Held at the Los Angeles Convention Center from Dec. 9-11, the three-day event kicked off with welcome remarks by L.A. Tourism’s Ernest Wooden Jr. and Mayor Eric Garcetti, who issued a proclamation underscoring the value of conventions to Los Angeles. L.A. Tourism’s opening and closing receptions at the L.A. LIVE campus and host-hotel JW Marriott Los Angeles at L.A. LIVE showcased the destination, while all four Marriott properties at L.A. LIVE — the Ritz-Carlton Hotel Los Angeles, JW Marriott Hotel Los Angeles at L.A. LIVE, Residence Inn Los Angeles Downtown and Courtyard Los Angeles Downtown — housed show organizers and attendees for the event.

L.A. Tourism also hosted a pre-IAEE Expo! Expo! 2014 customer familiarization event from Dec. 7-8. The FAM showcased Downtown Los Angeles, Universal Studios Hollywood, Dodger Stadium, the Los Angeles Memorial Coliseum, the Omni Hotel Los Angeles California Plaza, The JW Marriott Los Angeles L.A. LIVE, The O Hotel, Red Line Tours, STAPLES Center, the Los Angeles Lakers, Grand Central Market, Six Taste Food Tours and Perch LA.

Finally, L.A. Tourism partnered with IAEE to offer city tours to more than 100 IAEE Expo! Expo! attendees highlighting Downtown Los Angeles on the Starline Hop On Hop Off Tour, which stopped at Olvera Street and the Los Angeles Memorial Coliseum.

“Hosting decision-makers for the $11 billion exhibitions and events industry for IAEE ‘s Expo! Expo! in L.A. is a huge coup for our destination,” said Wooden. “Expo! Expo! along with our new media campaign targeting meetings and conventions delivers the message that our year-round warm weather and blue skies, wide variety of top-notch venues and hotels, exciting culinary scene, glamorous shopping, nightlife, museums, and the allure of Hollywood, make Los Angeles a perfect meetings destination.”

Conventions mean big business for Los Angeles. Through 2028, Los Angeles has 164 conventions on the books with an expected economic impact of more than $2.3 billion. A study is being conducted to measure IAEE’s financial impact on the local economy. 

October 2014 Lodging Metrics

12/05/2014

Discover Los Angeles

• Los Angeles ranked 6th place among the Top 25 Markets with an Occupancy rate of 80.3%, up +2.8% compared to the same period last year (78.1%).
• Los Angeles ADR was $150.56 and ranked 9th among the Top 25 Markets, up +8.7% compared to the same period last year ($138.46).
• Los Angeles RevPAR was $120.92 and ranked 6th among the Top 25 Markets, up +11.8% compared to the same period last year ($108.18).
• Rooms nights sold were 2.44 million countywide, reflecting a +4.4% increase over October 2013 (2.34 million room nights).
• The LAX area (86.1%) and Santa Monica/Marina Del Rey (85.3%) both reported the highest Occupancy rate for the month. 
•  LA North (+17.7%) and South Bay (+16.2%) reported the largest YOY RevPAR growth.

Los Angeles Auto Show at Los Angeles Convention Center

Nov. 21–30, 2014: Los Angeles Auto Show

11/20/2014

Discover Los Angeles

The 2014 L.A. Auto Show is premiering 30 world debuts (totaling 60 vehicle unveilings overall), which will be introduced in front of a global audience during its Press & Trade Days (Nov. 18-20) at the LACC. Audi is planning one of its biggest L.A. Auto Shows to date, with eight total debuts, three of which are global. Mercedes-Benz has three world premieres, which will be showcased alongside the brand’s two North American debuts, while Porsche will hold several world reveals. Mazda will feature three global premieres, one of which is an all-new vehicle. BMW has two world debuts and three North American debuts, and Chevrolet has also committed to two global premieres. Cadillac has its world reveal of the high-performance 2015 ATS-V, while Chrysler plans to introduce its completely refreshed 300 and 300C models. Other brands making world premieres include Acura, Lexus, Toyota and Volkswagen.

News & Notes - November 2014

11/17/2014

Discover Los Angeles

Los Angeles heads into the holiday season with a combination of momentum from improved summer and fall L.A. visitation numbers and a growing list of fall tradeshows for members to further expand their U.S. and global presence. Members can use this month's newsletter to review LATCB-hosted October and November FAMs for some of the world's travel influencers while strategizing where best to promote both their own success stories and the L.A. brand in general this year and next.

LAX blue pylons

September 2014 Lodging Metrics

11/17/2014

Discover Los Angeles

• Los Angeles ranked 8th place among the Top 25 Markets with an Occupancy rate of 76.7%, the same as September 2013.
• Los Angeles ADR was $143.57 and ranked 8th among the Top 25 Markets, up +7.3% compared to the same period last year ($133.83).
• Los Angeles RevPAR was $110.18 and ranked 8th among the Top 25 Markets, up +7.3% compared to the same period last year ($102.66).
• Rooms nights sold were 2.25 million countywide, reflecting a +1.6% increase over September 2013 (2.22 million room nights).
• The LAX area (85.0%) and Santa Monica/Marina Del Rey (83.0%) both reported the highest Occupancy rate for the month. 
•  Long Beach (+12.9%) and LA East (+11.3%) reported the largest YOY RevPAR growth.
 

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