LATCB joined the Brand USA Pavilion with 11 of their partners, a record number of exhibitors, at the Arabian Travel Market (ATM) May 5-8 in Dubai. ATM is the region’s leading travel tradeshow dedicated to the Gulf/Middle East, with over 2,000 exhibitors showcasing a diverse range of travel options, tourist attractions and new airline routes. LATCB exhibited for the first time primarily due to new and expanding air service from the Gulf region to LAX, and to work to source new incremental business from the Gulf region. LAWA management staff attended and met with several airilines and travel trade from the Gulf region. An estimated 16,500 travel trade professionals attended the four-day tradeshow.