Discover Los Angeles
LATCB recently rolled out new digital visitor information kiosks at several major tourist destinations across Los Angeles. The kiosks will be placed in areas with very high tourist foot traffic. They offer visitors an interactive touchscreen that enables them to quickly and easily find hotels, transportation, attractions, and special deals near their location, or anywhere in L.A. and purchase tickets on-site. The kiosks provide an informative resource for visitors, and a valuable marketing opportunity and direct point-of-sale tool for LATCB members and partners. Watch for announcements about advertising opportunities on the kiosks in the coming weeks. For more information, please contact Manager of Strategic Alliances Yasmin Moaven at [email protected].
Discover Los Angeles
Register before July 11 for LATCB’s 2nd Annual Market Outlook Forum, August 20 at the Los Angeles Convention Center, and save $40. The LATCB Market Outlook Forum is the strategic forecasting conference for any business interested in capitalizing on L.A.’s record tourism growth. Los Angeles welcomed a record 42.2 million visitors from around the globe in 2013, making it one of the most-visited destinations in the U.S., and forecasts call for continued growth with 50 million visitors by 2020. This valuable event will help you prepare to welcome them and benefit from the tremendous anticipated growth in visitation. Hear the latest trends from industry experts, get the latest L.A. visitation forecasts and industry perspectives, learn what other successful businesses are doing at panel discussions, get the first look at LATCB’s sales and marketing plans for the year ahead, and get your Marketing and Planning Resource Book filled with L.A. market analysis, visitor profiles, spending habits and more, and learn how to participate in LATCB activities to maximize the value of your membership. $159 for LATCB Members. $209 for Non-Members. After, July 11, $199 for members and $249 for non-members. Last year’s event sold out and space is limited, so reserve your spot today.
Discover Los Angeles
LATCB attended a series of travel trade seminars organized by the U.S. Commercial Service to promote American destinations to the Brazilian market. The seminars were held May 19 in Rio De Janeiro, and May 22 and 23 in São Paulo. The event offered a valuable opportunity for Imaginadora, LATCB's new in-market Brazil representative, to promote the destination to the more than 1,500 Brazilian tour operators and travel agents in attendnce.
AMERICAN AIRLINES BRAZIL TOP 10 FAM, JUNE 2-5
LATCB hosted a fam trip for the top-selling agents from American Airlines Brazil. The fam tour was held May 2-5 and included visits to L.A.’s top attractions and restaurants, and a special awards dinner.
MEXICO CITY-VIRTUOSO GROUP FAM, JUNE 11-12
LATCB’s international team partnered with Visit California to host representatives from the Virtuoso Group, the travel industry’s leading luxury network. The itinerary showcased L.A.’s newest products and services to help them expand their product knowledge of Los Angeles and assist with developing new tour packages. The group also learned about all of Los Angeles International Airport’s (LAX) worldwide flight connections. The group toured some of the top attractions in Hollywood.
VISIT CALIFORNIA INTERNATIONAL STAFF FAM, JUNE 20-22
The LATCB International Team hosted a fam trip for Visit California’s global staff, June 20-22. Visit California brought the newest members of their international team to California to train and experience Los Angeles’ unique attractions and products first hand so they could be as equipped as possible to promote Los Angeles. The attendees represented a many of L.A.’s largest and emerging international market countries, including Brazil, China, India, Japan and South Korea, and focused on travel trade, PR and media. They visited some of L.A.’s top attractions, and shopping and dining destinations, toured hotels, and went on a guided bike tour of Santa Monica and Venice Beach.
VISIT CALIFORNIA INDIA PRODUCT MANAGER FAM, JUNE 22-24
LATCB partnered with Visit California CA hosted a FAM for a group of India’s product managers June 22-24 with the goal of expanding destination product knowledge to foster development of new itineraries from this market. The group experienced top attractions, dining and shopping in Downtown L.A. and Beverly Hills and went on a guided bus tour.
VISIT CALIFORNIA 2014 CALIFORNIA CUP GOLF INVITATIONAL. YOSEMITE, MAY 31-JUNE 3
LATCB co-sponsored the 11th annual California Cup Golf Invitational, May 31-June 3 in Yosemite, CA. The event drew 57 participants including senior management from international airlines, tour operators, receptive tour operators and international travel trade partners Brand USA & Visit California. Guests attended from all key international markets including Canada, U.K., France, Germany, Korea, Japan and Australia. The four-day event provided valuable opportunities to promote LATCB members and partners directly to travel buyers.