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January 2015 - Lodging Metrics


Discover Los Angeles

  • Los Angeles ranked 5th place among the Top 25 Markets with a Occupancy rate of 71.6%, down -2.7% over the same period last year (73.6%).

      - Markets ranking higher are Miami (82.9%), Oahu Island (81.2%), Orlando (76.1%), and San Francisco (73.2%).

  • Contributing factors for the decline in YOY occupancy were:

     - The shift of the Grammy Awards from January 2014 to February 2015.

     - The 2014 BCS National Championship Football Game, held at the Rose Bowl in Pasadena, did not occur in 2015. 

     - Adverse East Coast and Midwest weather hampering air travel.

  • Los Angeles ADR was $148.95 and ranked 6th among the Top 25 Markets, up +1.3% compared to the same period last year ($146.98).
  • Los Angeles RevPAR was $106.62 and ranked 6th among the Top 25 Markets, down -1.4% compared to the same period last year ($108.11).
  • Rooms nights sold were 2.18 million countywide, reflecting a -1.3% decrease over January 2014 (2.20 million room nights).
  • The LAX area (78.6%) and Beverly Hills/Westside L.A. (76.0%) both reported the highest Occupancy rate for the month. 
  • Long Beach (+9.4%) and South Bay (+6.3%) reported the largest YOY RevPAR growth.

News & Notes - March 2015


Discover Los Angeles

More than 30 of L.A.’s leading museums and performing arts groups will be featured in L.A. Tourism’s annual multiplatform cultural tourism marketing campaign April 6-May 17. Visitors who book a minimum of one night at an L.A. hotel will receive vouchers for admission discounts up to 50% for two adults as well as special offers at museum stores.

Visitors will have the opportunity to sample the best of L.A.’s cultural offerings in art, dance, history, music and science —from the Annenberg Space for Photography to the Zoo.  Now in its seventh year, the campaign (formerly known as Discover the Arts in Los Angeles) has been renamed Culture LA: Find What Moves You to better capture the diversity of L.A.’s cultural destinations.

Participating institutions in the 2015 campaign are:Annenberg Space for Photography; Aquarium of the Pacific; Autry National Center; Battleship IOWA; California Science Center; Craft & Folk Art Museum; East West Players; Fowler Museum at UCLA; Geffen Playhouse; Getty Center & Getty Villa; Hollywood Museum; Huntington Library, Art Collections and Botanical Gardens; Japanese American National Museum; LA Plaza de Cultura y Artes; LA Stage Alliance; Los Angeles Chamber Orchestra; LACMA; Los Angeles Master Chorale; Los Angeles Museum of the Holocaust; Los Angeles Zoo & Botanical Gardens; Music Center; Museum of Latin American Art; Museum of Tolerance; NoHo Arts District; Skirball Cultural Center; Ronald Reagan Presidential Library; USC Pacific Asia Museum; Valley Performing Arts Center, and Zimmer Children’s Museum.

For more information, visit

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