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News & Notes - February 2016


Discover Los Angeles

Visitors who book a minimum of two nights in a participating L.A. hotels through or from Feb. 1 to March 13 will receive an exclusive offer for two-for-one ticket purchases to nearly 30 performances by L.A.’s top performing arts groups.* Visitors who only attend only half of the available performances would save more than $1,350 on companion tickets.

Participating groups include the Center Theatre Group, Geffen Playhouse, Los Angeles Ballet, Los Angeles Opera, Los Angeles Philharmonic, and the Valley Performing Arts Center.

In its inaugural year, L.A. Performs is designed to grow visitor awareness and appreciation for the city as one of the world’s premier cultural destinations. This is the first visitor promotion organized by L.A. Tourism that focuses exclusively on the performing arts.

“As home to nearly 1,000 professional performing arts companies, Los Angeles offers an unrivalled abundance, diversity and quality of performance experiences,” said Michael McDowell, vice president for Cultural Tourism at Discover Los Angeles. “In this new, unprecedented promotion, visitors are invited to sample a wide range of outstanding performances at substantial savings.”

Performing Arts Companies participating in L.A. Performs*:

• Carpenter Performing Arts Center
• Center Theater Group
• Los Angeles Ballet
• Los Angeles Chamber Orchestra
• Los Angeles Master Chorale
• LA Opera
• Los Angeles Philharmonic
• LA STAGE Alliance
• Music Center
• Pasadena Playhouse
• Valley Performing Arts Center
• Wallis Annenberg Center for the Performing Arts

Strong Attendance at December’s Regional Meetings


Tourism Marketing District

On December 1-2, 2015, the TMD conducted Regional Meetings with General Managers and Directors of Sales & Marketing from TMD hotels in all five regions of Los Angeles: The San Fernando Valley, Hollywood, The Westside, Downtown L.A. and LAX/Beach Cities.