Los Angeles Hotels

2015 L.A. Tourism Search Engine Advertising Survey for Hotels


Discover Los Angeles

Welcome to the 2015 L.A. Tourism Search Engine Advertising Survey. We appreciate your participation in the survey, which will help us better understand the state of search engine advertising among the community of hotels in the Los Angeles area, as well as allow us to provide insight and strategy regarding search engine advertising for hospitality and tourism.

Rocky Peak Park at sunset

The Best Difficult Hikes in Los Angeles


Joshua Lurie

One of the best aspects of living in Los Angeles is its proximity to the great outdoors. The beach, mountains and desert are all within striking distance. Hiking is always an option, whether it’s the Santa Monica Mountains, Hollywood Hills or the mighty San Gabriel Mountains. Now that you’ve conquered easy hikes and stepped up to intermediate hikes, you’re ready to learn about nine of the best difficult hikes in L.A. County, which either span more than six miles or climb more than 1,000 feet of altitude. These hikes are sure to get your heart racing and may even require some recovery time (unless you frequent fire roads).

A few quick reminders:
1. Carry your cell phone with you in case of emergency. The signal can be limited in the mountains, but the phone is your best friend if you run into trouble.
2. Carry plenty of water because trails often offer little shade and it can get hot.
3. Wear sunscreen. Even if the sky starts overcast, sun often breaks through clouds.
4. Stay to the center of the trail to limit contact with plants like poison ivy and wildlife like rattlesnakes and tarantulas.

TCL Chinese Theatre interior

The Best Movie Theaters in Los Angeles


Leslee Komaiko

There are nearly 40,000 movie screens in the U.S.; not all are created equally. Here in Los Angeles, we are blessed with some of the most outstanding movie theaters in the country. Some are historic, some feature state-of-the-art technology - or even a mix of both. Others offer such cutting edge fare, you’d be hard pressed to find these films anywhere else. So the next time you go to the movies, why not make it one of these spots. Just be warned, once you visit one, it may be hard to go back to your neighborhood multiplex.