The Guide to the Sunset Strip Music Festival


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The 7th annual Sunset Strip Music Festival (SSMF) is taking place on Saturday, Sept. 20 and Sunday, Sept. 21, 2014 on the legendary Sunset Strip in West Hollywood. SSMF will feature multiple outdoor stages, vendors and interactive experiences throughout the day and into the night.

Ticket options include a one-day ticket for $49.50, $99 weekend pass, $149 one-day VIP ticket, and a 3-day Ultimate VIP pass, which includes an exclusive ceremony honoring Jane’s Addiction. The street festival is scheduled for 2-11 p.m. on Saturday and 2-10 p.m. on Sunday. Venues within the closure will host free shows for ticketed attendees during the day and after the street festival closes, until 2 a.m. Entrance is first-come, first-served.

For tickets and information, visit

July 2014 Lodging Metrics


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 • Los Angeles ranked 7th place among the Top 25 Markets with an Occupancy rate of 87.1% (a historical monthly high), up +2.2% compared to the same period last year (85.2%). 

 • Los Angeles ADR was $154.40 (a historical monthly high) and ranked 7th among the Top 25 Markets, up +10.0% compared to the same period last year ($140.34).

 • Los Angeles RevPAR was $134.41 (a historical monthly high) and ranked 7th among the Top 25 Markets, up +12.5% compared to the same period last year ($119.51).

• Rooms nights sold were 2.63 million countywide (a historical monthly high), reflecting a +3.3% increase over July 2013 (2.55 million room nights). 

• The LAX area (93.2%) and Santa Monica/Marina Del Rey (90.0%) both reported the highest Occupancy rate for the month.  

•  Downtown L.A. (+21.3%) and the LAX area (+13.9%) reported the largest YOY RevPAR growth.



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In July, LATCB’s in-market rep, Imaginadora conducted several Los Angeles product training sessions and events for major Brazilian tour operators including MMT Gapnet, CVC and Nascimento Tourismo.  A total of 145 tour operator staff completed the Los Angeles destination training in the month of July.  Brazil is currently one of the destination’s fastest growing visitor markets and, Los Angeles looks forward to welcoming more Brazilian visitors as tour operator partners add more L.A. product to their online and print brochures.

News & Notes - September 2014


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Tom Mullen has been named LATCB’S Chief Administrative Officer, overseeing all operating functions including finance, human resources, member and visitor relations, as well as responsibility for new business development.

A seasoned travel and retail executive, Mullen joined LATCB in June, 2013, as Senior Vice President, Strategic Alliances.  Prior to that, he spent more than 20 years with American Express Travel Related Services, Inc. in a variety of positions including Vice President, Sales and Account Development, Merchant Services America, where he managed more than 1,600 merchant relationships throughout Los Angeles, Northern California and Hawaii; General Manager, Travel Services, Hawaii, Guam and Micronesia; Director, Merchant Services, Hawaii; Manager, Business Development and Strategic Planning; Manager, Finance & Administration; and Financial Analyst.

Mullen has also been very involved with the Los Angeles travel industry, serving two terms as Chairman of LATCB’s Board of Directors from 2009-2013.

Zoe Nathan

Zoe Nathan's Los Angeles


Zoe Nathan

Zoe Nathan describes herself as a baker with a love of preparing all things dough and dessert related. Her approach to baking is centered around the use of great ingredients, a healthy mix of sweet and salty, and her personal adage about baking dark that “color is flavor.” Nathan infuses this philosophy into all four of the restaurants she co-owns with her husband Josh Loeb: Rustic Canyon Wine Bar & Seasonal Kitchen, Huckleberry Café and Bakery, Sweet Rose Creamery, and Milo and Olive. Read on for 10 of Zoe Nathan's favorite restaurants in L.A.

Harry Gamboa Jr.

Latino Heritage in Los Angeles: Harry Gamboa Jr.


Wiebke Schuster

In 1968, Gamboa helped lead the “East L.A. Walkouts” (aka “Chicano Blowouts”) at Garfield Senior High School. Students walked to protest against the substandard treatment of East L.A. public schools and a disproportionate draft of Mexican-American youth to the Vietnam War.

Over time, Garfield High became a place of transformation. Many of the alumni emerged as social leaders, artists, actors and musicians. “People who would probably be considered predetermined to fail became super achievers.” The Grammy Award-winning band, Los Lobos came out of Garfield, and musicians from a neighboring high school formed Cannibal & the Headhunters and went on to tour with The Beatles.

“The social pressure and social heat you encounter has potential to destroy, but it also has the potential to create a diamond. So if one can approach it almost mathematically, you can create yourself in the image of a diamond, you will shine in the distance and can cut through anything. I am a very old diamond now." Gamboa shrugs and laughs.