The second annual Negroni Week is taking place across the country and around the world from June 2-8, 2014. During Negroni Week, participating bars - over 1,200 as this post goes live - are mixing up Negronis and donating at least $1 from each cocktail sold to a charity of their choice. Campari has announced that it will donate $10,000 to the qualified charity of the bar or restaurant that raises the most money during this year’s Negroni Week.
Besides the classic Negroni - made with gin, Campari, sweet vermouth - imbibers can look forward to variations like the Negroni No. 9 at Rivera, and special events like the Negroni Soirée, taking place at Harlowe on Tuesday, June 3.
Following are just a few of the dozens of participating bars and restaurants in Los Angeles. Check the Negroni Week website for a complete list of participating bars, then follow the social media action via Imbibe Magazine’s Twitter and Instagram feeds, and the #NegroniWeek hashtag. Cheers!
Silver Lake is one of L.A.'s most featured neighborhoods, named after one of two reservoirs around which it was drawn. Sunset Junction, Silver Lake's urban center, is located at the intersection of Santa Monica and Sunset Boulevards, two main L.A. streets that otherwise run parallel all the way to the Pacific Ocean. Until the mid-1950s, the Junction served as the site of the branching of two inter-urban railway lines. The neighborhood was also home to Walt Disney's first large studio from 1925 to 1939, located at Hyperion Avenue and Griffith Park Boulevard. Since then, the area has become renowned as a community that’s continuously in flux, home to a population that is diverse even by Los Angeles County's multicultural standards. Despite all the recent Silver Lake media coverage, it can still be hard to find the lesser known places worth visiting. Read on to discover Silver Lake’s must-see hidden gems.
The community of Highland Park in Northeast Los Angeles (aka NELA) is home to an ideal mix of both old-school Latin American resident traditions and the contemporary dining trends that cater to the area’s growing new wave of younger residents. This means that within a one-mile radius you can find boldly seasoned Yucatan-style Cochinita Pibil tacos and a perfectly frothy cappuccino made with hemp milk. Many of the new business owners opening up in Highland Park have strong ties to the community, so the sense of pride is particularly strong. Add to all of this, the attractive five-minute driving distances to Pasadena, Downtown, Silver Lake and Glendale; the tree-lined rolling hills; and the Metro Rail Gold Line stop located in the middle of town, and you can see why Highland Park is a serious contender for the best neighborhood in Los Angeles. Here are the top ten places to eat, drink and experience Highland Park's local flavor.
Considering the climate in L.A., the idea of seeing snow and ice in our lifetime is laughable. Thankfully, some culinary entrepreneurs have drawn on international traditions (and trends) to deliver a spate of shaved ice and show desserts to our metropolis. Learn about 10 of the best shaveries in time for summer.
Norma Jeane Mortenson was born in Los Angeles on June 1, 1926. The world knows her today as Marilyn Monroe, who became one of the biggest movie stars of the 1950s and early 1960s, only to have her life cut short at age 36. Monroe was known for her comedic performances in classics like Gentlemen Prefer Blondes, How to Marry a Millionaire, The Seven Year Itch, and Some Like It Hot. Eager to escape typecasting, Monroe studied at the Actors Studio - her dramatic turn in Bus Stop earned critical praise and garnered a Golden Globe nomination. In the decades since her controversial death - officially ruled a “probable suicide” - Monroe has become a legendary movie star, international sex symbol, and pop culture icon. Read on for Los Angeles locations where you can discover Marilyn Monroe’s enduring legacy, from her favorite hotels and restaurants, to one of the world’s foremost collections of Marilyn memorabilia.
Discover Los Angeles
The Los Angeles Tourism & Convention Board is making it easier than ever to discover LA without a car. Car Free LA features a series of self-guided "car free" vacation itineraries that offer a new way to experience the hidden gems of LA’s diverse neighborhoods via foot, bike and Metro. Whether it’s culture, coastal attractions, global cuisine, music or architecture, see it all car free.