More than 2,100 exhibition and events industry professionals gathered in Los Angeles to take part in networking, education sessions and a bustling floor show at the International Association of Exhibitions and Events’ (IAEE) Expo! Expo!. Held at the Los Angeles Convention Center from Dec. 9-11, the three-day event kicked off with welcome remarks by L.A. Tourism’s Ernest Wooden Jr. and Mayor Eric Garcetti, who issued a proclamation underscoring the value of conventions to Los Angeles. L.A. Tourism’s opening and closing receptions at the L.A. LIVE campus and host-hotel JW Marriott Los Angeles at L.A. LIVE showcased the destination, while all four Marriott properties at L.A. LIVE — the Ritz-Carlton Hotel Los Angeles, JW Marriott Hotel Los Angeles at L.A. LIVE, Residence Inn Los Angeles Downtown and Courtyard Los Angeles Downtown — housed show organizers and attendees for the event.
L.A. Tourism also hosted a pre-IAEE Expo! Expo! 2014 customer familiarization event from Dec. 7-8. The FAM showcased Downtown Los Angeles, Universal Studios Hollywood, Dodger Stadium, the Los Angeles Memorial Coliseum, the Omni Hotel Los Angeles California Plaza, The JW Marriott Los Angeles L.A. LIVE, The O Hotel, Red Line Tours, STAPLES Center, the Los Angeles Lakers, Grand Central Market, Six Taste Food Tours and Perch LA.
Finally, L.A. Tourism partnered with IAEE to offer city tours to more than 100 IAEE Expo! Expo! attendees highlighting Downtown Los Angeles on the Starline Hop On Hop Off Tour, which stopped at Olvera Street and the Los Angeles Memorial Coliseum.
“Hosting decision-makers for the $11 billion exhibitions and events industry for IAEE ‘s Expo! Expo! in L.A. is a huge coup for our destination,” said Wooden. “Expo! Expo! along with our new media campaign targeting meetings and conventions delivers the message that our year-round warm weather and blue skies, wide variety of top-notch venues and hotels, exciting culinary scene, glamorous shopping, nightlife, museums, and the allure of Hollywood, make Los Angeles a perfect meetings destination.”
Conventions mean big business for Los Angeles. Through 2028, Los Angeles has 164 conventions on the books with an expected economic impact of more than $2.3 billion. A study is being conducted to measure IAEE’s financial impact on the local economy.