LATCB members have an exclusive opportunity to benefit from LATCB's new NiHao China training program designed to help hotels, attractions and other tourism industry businesses learn how to best attract and meet the cultural preferences of Chinese visitors. Part of LATCB's efforts to help our members and partners become “China ready,” the NiHao China program offers a series of seminars, with a certification and seal of approval by LATCB and the China National Tourism Office (CNTA) upon completion, assuring Chinese tour operators and travel planners that they are hotels and attractions that will be well suited for Chinese tourists coming to LA. Certified NiHao China businesses will be included in the marketing vehicles of LATCB and its partners in China, and will be pre-approved by the CNTA to do business with Chinese travel companies. The first NiHao China Seminar will be held on Feb. 26, 2014 at the Sheraton Gateway Los Angeles Hotel. For more information or to register, click here.