News & Notes - February 2015


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The list of top destinations on social media for December 2014 was revealed last week by, the largest industry intelligence and marketing platform in travel. Los Angeles Tourism climbed to the top 10 list for overall social media performance as calculated by the Skift team, which uses massive amounts of raw data collected from the four major social media platforms: Facebook, Instagram, Twitter and YouTube. Los Angeles Tourism joins an impressive list comprised of only one other U.S. city (Philadelphia), three U.S. states (Florida, Colorado and Georgia) as well as the countries of Australia and Argentina. Our fantastic Digital Marketing team continues to be at the forefront of these important mediums as Discover Los Angeles has the most Instagram followers among U.S. cities and was the first U.S. city tourism board to exceed 1 million Facebook likes in 2012. To read the entire list of top destinations on social media click here.

LAX blue pylons

September 2014 Lodging Metrics


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• Los Angeles ranked 8th place among the Top 25 Markets with an Occupancy rate of 76.7%, the same as September 2013.
• Los Angeles ADR was $143.57 and ranked 8th among the Top 25 Markets, up +7.3% compared to the same period last year ($133.83).
• Los Angeles RevPAR was $110.18 and ranked 8th among the Top 25 Markets, up +7.3% compared to the same period last year ($102.66).
• Rooms nights sold were 2.25 million countywide, reflecting a +1.6% increase over September 2013 (2.22 million room nights).
• The LAX area (85.0%) and Santa Monica/Marina Del Rey (83.0%) both reported the highest Occupancy rate for the month. 
•  Long Beach (+12.9%) and LA East (+11.3%) reported the largest YOY RevPAR growth.

News & Notes - September 2014


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Tom Mullen has been named LATCB’S Chief Administrative Officer, overseeing all operating functions including finance, human resources, member and visitor relations, as well as responsibility for new business development.

A seasoned travel and retail executive, Mullen joined LATCB in June, 2013, as Senior Vice President, Strategic Alliances.  Prior to that, he spent more than 20 years with American Express Travel Related Services, Inc. in a variety of positions including Vice President, Sales and Account Development, Merchant Services America, where he managed more than 1,600 merchant relationships throughout Los Angeles, Northern California and Hawaii; General Manager, Travel Services, Hawaii, Guam and Micronesia; Director, Merchant Services, Hawaii; Manager, Business Development and Strategic Planning; Manager, Finance & Administration; and Financial Analyst.

Mullen has also been very involved with the Los Angeles travel industry, serving two terms as Chairman of LATCB’s Board of Directors from 2009-2013.



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Register TODAY for LATCB’s 2nd Annual Market Outlook Forum, August 20 at the Los Angeles Convention Center to ensure your spot – only 50 seats remain! The LATCB Market Outlook Forum is the strategic forecasting conference for any business interested in capitalizing on L.A.’s record tourism growth. Los Angeles welcomed a record 42.2 million visitors from around the globe in 2013, making it one of the most-visited destinations in the U.S., and forecasts call for continued growth with 50 million visitors by 2020. This valuable event will help you prepare to welcome them and benefit from the tremendous anticipated growth in visitation. Hear the latest trends from industry experts, get the latest L.A. visitation forecasts and industry perspectives, learn what other successful businesses are doing at panel discussions, get the first look at LATCB’s sales and marketing plans for the year ahead, and get your Marketing and Planning Resource Book filled with L.A. market analysis, visitor profiles, spending habits and more, and learn how to participate in LATCB activities to maximize the value of your membership. 

$199 for LATCB Members. $249 for Non-Members.

Last year’s event sold out and space is limited.

Click Here to View the Full Event Schedule



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LATCB’s international marketing department hosted a FAM tour (June 24-July 1) for team members from Imaginadora, LATCB’s newly appointed Brazil representatives. 

Words From Wooden - August 2014


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Hope all of you are having a great summer. It certainly has been a busy summer for L.A.! In fact, for the first week of August, our hotel occupancy hit a staggering 93.6%