LATCB attended a series of travel trade seminars organized by the U.S. Commercial Service to promote American destinations to the Brazilian market. The seminars were held May 19 in Rio De Janeiro, and May 22 and 23 in São Paulo. The event offered a valuable opportunity for Imaginadora, LATCB's new in-market Brazil representative, to promote the destination to the more than 1,500 Brazilian tour operators and travel agents in attendnce.
AMERICAN AIRLINES BRAZIL TOP 10 FAM, JUNE 2-5
LATCB hosted a fam trip for the top-selling agents from American Airlines Brazil. The fam tour was held May 2-5 and included visits to L.A.’s top attractions and restaurants, and a special awards dinner.
MEXICO CITY-VIRTUOSO GROUP FAM, JUNE 11-12
LATCB’s international team partnered with Visit California to host representatives from the Virtuoso Group, the travel industry’s leading luxury network. The itinerary showcased L.A.’s newest products and services to help them expand their product knowledge of Los Angeles and assist with developing new tour packages. The group also learned about all of Los Angeles International Airport’s (LAX) worldwide flight connections. The group toured some of the top attractions in Hollywood.
VISIT CALIFORNIA INTERNATIONAL STAFF FAM, JUNE 20-22
The LATCB International Team hosted a fam trip for Visit California’s global staff, June 20-22. Visit California brought the newest members of their international team to California to train and experience Los Angeles’ unique attractions and products first hand so they could be as equipped as possible to promote Los Angeles. The attendees represented a many of L.A.’s largest and emerging international market countries, including Brazil, China, India, Japan and South Korea, and focused on travel trade, PR and media. They visited some of L.A.’s top attractions, and shopping and dining destinations, toured hotels, and went on a guided bike tour of Santa Monica and Venice Beach.
VISIT CALIFORNIA INDIA PRODUCT MANAGER FAM, JUNE 22-24
LATCB partnered with Visit California CA hosted a FAM for a group of India’s product managers June 22-24 with the goal of expanding destination product knowledge to foster development of new itineraries from this market. The group experienced top attractions, dining and shopping in Downtown L.A. and Beverly Hills and went on a guided bus tour.
VISIT CALIFORNIA 2014 CALIFORNIA CUP GOLF INVITATIONAL. YOSEMITE, MAY 31-JUNE 3
LATCB co-sponsored the 11th annual California Cup Golf Invitational, May 31-June 3 in Yosemite, CA. The event drew 57 participants including senior management from international airlines, tour operators, receptive tour operators and international travel trade partners Brand USA & Visit California. Guests attended from all key international markets including Canada, U.K., France, Germany, Korea, Japan and Australia. The four-day event provided valuable opportunities to promote LATCB members and partners directly to travel buyers.