L.A. Tourism welcomed nearly 700 members of the local tourism community, a record attendance, to its third annual Market Outlook Forum, where the latest travel data and trends were unveiled to members in addition to the organization's global sales and marketing plans for the upcoming year.
Members also received insight from the region's major attractions including Universal Studios Hollywood, Disney and Warner Bros. Studios during a special hour-long panel. Attendees walked away with L.A. Tourism’s proprietary Marketing and Planning Resource Guide (a $725 value) to assist in making strategic decisions for their respective businesses. This critical tool combines nearly a quarter of a million dollars of facilitated marketing & business planning and is filled with exclusive L.A. market analysis, visitor profiles, spending habits and other market data.
After this year's program, members attended a special networking reception to collectively collaborate and explore unique marketing and sales opportunities with key L.A. Tourism departments, helping to create their own L.A. success story.