Los Angeles Memorial Coliseum peristyle

The Best of Los Angeles in 2017: Sports

01/02/2017

Discover Los Angeles

An amazing year of Los Angeles sports events includes the NHL All-Star Weekend, the third annual Air + Style Los Angeles, World Baseball Classic, L.A. Marathon, summertime volleyball and basketball tournaments, and the annual showdown between USC and UCLA.

Rendering of "Follow the Sun," the City of Los Angeles float in the 128th Rose Parade

Top Olympians & Paralympians to Ride City of Los Angeles & LA 2024 “Follow the Sun” Float in 128th Rose Parade

12/31/2016

Discover Los Angeles

The landmark Los Angeles Memorial Coliseum will stand tall at the front of the float, with a flame burning atop its cauldron, as L.A.'s new Olympic logo - LA 2024’s Angel - flies high above the Coliseum's famed peristyle. Framed by stylized sculptures of Los Angeles’ signature palm trees, the Coliseum is flanked by stunning floral arrangements made up of Bird of Paradise flowers, the official flower of Los Angeles. And in celebration of L.A.'s diverse recreational activities, breathtaking landscapes and scenic coastline, live beach volleyball will take place at the float’s center, surrounded by floral illustrations of crystalline crashing waves. At the rear of the float will be L.A.’s biggest star, a larger-than-life sculpture of the setting sun.

LA 2024 Chairman Casey Wasserman said, "On behalf of LA 2024, we are honored to participate in the City of Los Angeles' float for the 128th Rose Parade. The Rose Parade is the perfect stage to show the world our city's enthusiasm and passion for the Olympic Movement. Our float reflects the City of Angels' trademark optimism, innovation and creativity that LA 2024 intends to harness to deliver a New Games for a new era."

“From our world-class venues, natural beauty and endless sunshine, the City of L.A. float in the 128th Rose Parade brings to life the myriad treasures that make Los Angeles a premier vacation destination and the ideal city to host the greatest global sports event in 2024,” said Don Skeoch, chief marketing officer of Los Angeles Tourism & Convention Board. “The destination continues to mesmerize more than 45 million annual visitors with only-in-L.A experiences.” The float draws its inspiration from the 128th Rose Parade theme, “Echoes of Success," celebrating achievements that are made possible by the example and guidance of others. In keeping with this theme, LA 2024 Athletes’ Commission Members and Olympic Champions Janet Evans, Greg Louganis and Allyson Felix are Grand Marshals of the Tournament of Roses.

Beaming Organic Superfood Cafe

Drink Your Way to Health at L.A.'s Best Juice Bars

12/30/2016

Gabrielle Olya

Los Angeles is one of the most health-conscious cities in the country, so it’s no wonder there are fresh juice bars seemingly on every corner. Read on for the best juice bars in L.A. to get your liquid fruit (and veggie) fix.

Aqua Surf School

Shop Small Spotlight: Aqua Surf School

12/28/2016

Discover Los Angeles

Aqua Surf School began in Santa Monica with the goal to educate and inspire its students to live happier and healthier lives through surfing. “As a business, we take into consideration how can we help the most people and make the healthiest impact on this earth,” says King. “We partner with companies like Heal the Bay and the Police Activity League, offering free surf lessons for people to build positive lifestyles, promote ocean safety and environmental awareness.”

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