The first section of the exhibition, The Ultimate Icon is dedicated to the Western archetype, the cowboy. Artworks and quotes contrast nostalgia developed in the late 19th century - embodied in the rugged white individualist - with the not-so-glamorous reality of diverse working cattlemen. The excitement of Frederic Remington’s turn-of-the-century bronze, Rattlesnake is matched in recent sculptures by Harry Jackson and Herb Mignery. Doug Owen’s life-size horse made from car parts offers a more ironic point of view. Paintings by Bill Owen, Bill Anton, and others portray the lives of today’s cowboys, whereas others depict rodeo riders: the icon made contemporary.